The story of O.

I spoke to a group of Otorhinolaryngology nurses (ENT specialists) about us. Here's what happened.

I made a business decision about 3 months ago, I realised I was trying to sell to the converted, that’s the people who already have been through the brutality of head and neck cancer treatment and I should have been “selling” to those that work in and on the peripheral of the treatment. When I use the term “sell” I don’t mean side show alley and the sna…